My E-Book Outline (very rough draft)

September 29, 2011

Becoming Your Own Leading Lady:  Reflections on Personal Leadership

By Katie C. Kelley

This book is for the woman who yearns to be her own leading lady.  Some leading ladies are already living life on their own terms and are inspired by a belief that only they can truly leave behind their own unique legacy.  This type of lady can feel responsible to pay forward all of the blessings that have been bestowed upon her through her relationships and experiences and believe that there is no one else that embodies her particular vision.  This responsibility, while awesome in its midst can also become very overwhelming over time, as women devote so much of their energies as caretakers and tactically focused in their day-to-day life.  There are also some leading ladies who have yet to pinpoint their vision and intentions for their life, and will appreciate the chance to use this book as a way to get in touch with these foundational steps in building toward their inspired life.

The genesis of this book evolved through my experience working as a leadership coach with women in business. I created the assessment based on themes that I continually noted that were both serving to move these women along in their journey as well as stagnate and dilute their potential.  I will add that selfishly, I also have been personally motivated to finally put this book into motion for my own well being. I juggle the hats of a highly motivated professional with big dreams, mother to two very young daughters, and wife to name a few and am no further along in the process of striking the proverbial balance than anyone else.  My dear friend and business partner, Cindy explains to me that rather than ever finding a balance in it all, to think of life as walking along a tightrope and working to make sure I don’t lean over too far too one side so that I fall into just one part of my life.

This book is the first in a series of three that will span my business modules: Personal Leadership, Interpersonal Effectiveness and Business Leadership.  This first ‘Personal Leadership’ book will cover the core foundation from which our personal initiatives and global outlook are established.  Look upon it as a journey to revisit parts of yourself that you may be taking for granted or perhaps parts of you that are so ingrained that you forgot that are actually malleable and can be ‘tuned’ up.  Our personal foundation encompasses the dynamics of our earliest relationships, our cultural practices and the orientation we have towards the world and ourselves.  The beautiful aspect of life is that we never stop growing and that there will always be an opportunity to begin again, to be re-birthed as well as a chance to re-affirm who we are to ourselves and want we want from this life and what we want to put forth into it.

Let’s begin…

 Part One:  Take Your Own “Leading Lady Personal Leadership Assessment”

Part Two: The Four Cornerstones of Your Personal Foundation


Narrative:  We will begin by exploring the bedrock from which your value system and your relationships were born.  We will take an inventory to determine if what matter to you the most is showing up in your life.  We will work towards designing a plan so that your intentions are being actively sought after, rather than merely yearned for.  We’ll explore the power of setting one’s aspirations far beyond reach, all the while keeping your eyes on your prize, your ultimate intention.  If you are not feeling so inspired, this should get your fires burning!

Section One Takeaway:

  • Identity of your  values and talents and where they are showing up in your life
  • An opportunity to ponder your most desired life, at home and work
  • An understanding of the power of setting stretch goals
  • A chance to re-engage with your divine inspiration


Narrative:  We will journey into your single most important relationship, that with yourself. The regard with which you view yourself has the greatest impact on the way that you then look out onto the world and others and in turn their reaction to us.  A review of the data on positivity will highlight the value of self-fulfilling prophesies and clarify the significance of maintaining a steadfast sunny disposition as a success tactic.  We’ll exercise the power of self-expression in an effort to explore the ways that you might be limiting yourself.  Finally, we will journey from our most internal core to the external self to investigate how our image impacts our outside world and whether that is aligned with our intentions.


Section Two Takeaways:

  • Insights around how your self perception impacts the way you view the world
  • Awareness around your resilience and how you navigate challenges
  • A gage on your positivity and how that effects your initiative taking
  • Appreciation of the value of expressing yourself
  • Clarity around how rules and roles are influencing your modus operandi
  • Consideration of the impact that your presentation has on the world


Narrative:  This third section delves into the evolution of how our values and self-image impact our lifestyle and quality of self-care.  This is a critical piece for leading ladies who wear many hats and need to ‘show up’ in various capacities throughout the day, often giving much more than receiving.  Timing is everything so we will investigate how cued in you are to optimize windows of opportunity versus saying ‘yes’ to every invitation.  These particular reflections can never be overstated for leading ladies, as preservation is everything.  Our ultimate intention is sustainability.

Section Three Takeaways:

  • Inventory of your overall self-care regimen
  • Recognition of your priorities and whether you are honoring those with time and space
  • Awakening to your flexibility and alertness to action
  • A self-prescribed barometer test to determine stress levels


Narrative:  Not only is it lonely at the top, it’s frankly not as fun. We all need our own villages to support us, hold us accountable and cheer us on when the going gets rocky.  We will explore your current network and outline the various roles that need to be filled so that you are surrounded with an army of followers, leaders and comrades.

Section 4 Takeaways:

  • Inventory of current support network
  • Tips for identifying and contracting peers, experts and mentors
  • Plan for developing a personal advisory board

Tips for Becoming More Persuasive

September 27, 2011

A universal desire for people in business or even in their personal life is to become more persuasive. The obvious benefit of doing so is that we get more of what we really want whether that means money, caliber of work or an improved quality of life. However, a secondary gain is that we also gain more credibility or authority and that contributes to our strength as a leader.  Here are five steps that you can take to become more persuasive today:

Develop expert knowledge and solutions for your target market’s universal issues

The first step is getting very clear on what your intentions are by carving out a niche or a particular target market that you want to establish as your clientele.  No one person, particularly early on, can be the solution for everybody or everybody’s problems, so get clear on who and what you really want to go after and then learn everything you can about their needs.  The second part of this equation is to then figure out a solution to your niche’s issues so that you are clear where your value lies for others.

So, to highlight this advice, I can tell you about a past client named Nancy who had started her own business as a Financial Advisor.  She wasn’t sure early on what her target market would be as she wanted to be open to a diverse roster of clientele.  As a result she was never clear in her marketing and advertising efforts what value she was bringing to her clients that was any different from her much larger and more established competitors.  She and I worked on identifying her ideal target market which was 30 something newlyweds.  Next, I made sure that she was focusing her own learning and development around becoming an expert advisor around some of the universal issues that arise for newlyweds as it relates to their financial management.  The next step was having Nancy work on creating products and services that would easily and efficiently meet the needs of these ideal clients.  Within a year, Nancy was enjoying a 60% increase in her revenues as a result of these actions.

When pitching, communicate crisp and evocative messages around Your “WHY”

Thought leader Simon Sinek has written a book entitled, ‘Start with Why’ which  explains that the most salient way to differentiate yourself from your competitors and rise to the top is to communicate your, “What, How and Why” when pitching your business.   Sinek explains that our “What” is merely the title on our business card, so in my case, Leadership Coach and Consultant.  Our “How” explains how we accomplish our overall work intention. So in my case again, my “How” is that I listen and respond dynamically to my clients based on my experience as a psychotherapist, a corporate sales management trainer and now as an entrepreneur.  But most important, Sinek explains, is to crisply and evocatively express your “Why” when pitching yourself or your business. One’s ‘Why’ is our highest intention driving the work that we do and explains to others our core motivation.  So for example, my why is to alleviate pain by igniting and emboldening women to become more inspired, effective business leaders.

Once you are clear on “Your What, your How and Your Why”, begin your conversations with these messages rather than a contrived and uncomfortable sales pitch. I guarantee that as a result you will spark intrigue in the right parties and the business will follow.

Ask & Close for Their Business/Commitment based on their social style.

Throughout your interactions with a potential client, be sure to ask the right questions that will shed light on their decision making process, their value system as well as their social style. The 4 universal social styles are analytical, driver, amiable and expressive.  Be sure to adapt your approach and focus with each person based on their social style.  So for example, if you are dealing with someone who is ‘analytical’, you want to be sure to have data proving your ROI or contextual information that you can present to them so that they can make their own informed decision as to whether or not they want to work with you or not.  If they are a ‘driver’, then focus your pitch on how you will help them achieve their goals in the most efficient manner and be forthright with asking them for their business.  However, if they are ‘amiable’ , you want to be purely relationship focused and let the business follow from there. With ‘expressives’, sit back and let them  talk and be sure to listen to what they are telling you they need and use more of a soft close with both the’ amiables’ and the ‘expressives’.

Deliver 110% on your commitment and follow-up with evaluation

It should go without saying, but your success rate in persuading others will only be as good as the work that you are producing elsewhere.  Particularly when you are embarking on a new niche or a new target market, I urge you to deliver 110% on the small windows of opportunity that you are given and to follow-up with an evaluation process so that you can perfect your work.  This is even more critical if you live in a small city like Portland where there seems to always be six degrees of separation amongst your colleagues.

Leverage all your early wins to build your expert status

Throughout this process that I am describing, you are developing your expert status that will over time build your credibility and authority and in turn lead to a very high rate of persuasion. However, keep in mind that this journey takes time in order to build your reputation properly.  That being said, you want to be sure to start slow and small and begin to take on larger projects and/or complexity of clientele’s issues gradually. With each win, meaning successful work relationships, figure out a way to share that success with your larger community and network as well as potential new clients.  Some examples of this would be to write an article or a blog about your success with your client (not disclosing their identity unless you received permission from them of course), sharing your lessons learned on social media or seeking out opportunities to speak publicly or on a panel to your target market.



Contents: My Big Dream Job & how I am getting started….

September 21, 2011

Greetings friends and fans,

Today is the day I have decided to share with you all the grand plans I have for myself professionally for two glaring reasons. First, I think it will be helpful for those of you who have similar ambitions and are curious as to the process and methods by which I am going about reaching this overarching, awesome and universal goal.  And, secondly, because I need your support, humor and overall feedback on how I am doing and what you think I should do differently, etc. If it takes me 30 years to reach this goal, so be it, but in the mean time, let’s begin….

Drum roll please, I feel deep in the core of who I am that I will eventually end up with my own television show.  Yes, that’s right, and I am talking, move to Los Angeles, syndicated, cable type of show.  This is just something that seems like a logical evolution for myself given my drive, the messages I want to share with the world and frankly the type of lifetime goal that I feel up to taking on.  Now, when I share this LOFTY goal, people either go silent or smile, rather glibly, I might add. I can see their mind working, they are thinking to themselves, “Oh, good Lord, listen to the ego on this one??” or the ones I choose to embrace as friends are those who say things like, “I’d watch ya” or “You rock on with your bad self Katie”, or my FAVORITE is my own father, whose best response to all of this is, “Katie, you have never been short on dreams”.

I figure, the best I can do is shooting to make this dream a reality and in the short-term have fun and continue to expand my business and who knows where I”ll actually land. However, for those of you who are curious as to how one goes from where I currently stand in the world, both professionally and personally, to joining the ranks of Ellen DeGeneres, Rachael Ray, Anderson Cooper of the Goddess of all that is, Oprah, this is what I am beginning to work on based on the amazing professionals I have consulted with in the last few days:

1) Developing my online presence by branding myself as a media personality via my personal Facebook Page and Twitter account and dedicating my Legacy Builder Coaching website, FB Page and Twitter Account to just my corporate work. Basically, beginning to distinguish myself between these two identities. (Thanks to Maggie Palmer of MKP Creative & Jill Daniel of Pasta Queen Public Relations for that advice)

2) Begin to blog on a weekly basis (here I am!)

3) Hire a Writing Coach (@BrookeWarner in San Francisco) to hold me accountable to completing an e-book by years end to begin to establish my platform.

Okay, that’s it for now….let me know what you think this sounds, etc. I need your help!