Ever get the feeling you have seen and heard it all when it comes to ‘Business 101’? It all just starts to sounds the same? Me too! Here’s the great news, I attended a seminar last week as part of The Link’s ‘A Seat At The Table’ Executive Development Program around ‘Strategic Thinking’ and the facilitator, Doug Mendenhall of Get Spark!, knocked it out of the park for me.
Here’s what I walked away thinking more deeply about:
1) People hate to be sold to, but they love to buy ….a compelling story about your particular service or product. What’s compelling about your offerings? The more compelling you are to be bought; the easier it is to sell.
2) To be compelling means that people believe that you are trusting. Thus, the key is establishing authority in their minds. Find something that is compelling that you can become an authority on.
3) The key to thinking strategically about your business, is to begin the start of each day with no agenda other than thinking through what you have learned to date and applying those lessons to creating your next iteration.
4) An iteration is a plan for an intended outcome, whether that means getting the buy in from your executive team or moving product off a shelf. Your goal should be to identify the key variables that determine your sales effectiveness and continually experiment with refining an iteration that can be measured and result in you reaching your sales goals.
5) The key is to ditch the experimented iteration as soon as you have given it sufficient time to be tested and find that the results are not sufficient and move on to your next more disciplined and evolved iteration.
6) If I were to ask you what 1 thing you could do each day that makes the largest impact in your business, what would it be? If you don’t know, send me an email at firstname.lastname@example.org and we will arrange a complimentary consultation to uncover your one thing.
7) Are people running to you or from you in your business? If they are running, you should focus on your presence because you can create who you want to be in a minute by simply deciding who you want to be, creating that presence, committing to it and practicing it.
8) In order to create momentum for your strategic focus, keep in mind this simple and universal formula. Build 5 positives, i.e. things that are happening today that are contributing to your forward momentum, with 1 critique, i.e. a driving variable that could shift your progress ahead.
9) Rather than being your business’s ‘Chief Doing Officer’, work on becoming your own ‘Chief Thinking Officer’
10) Don’t focus on CHANGING, think about CREATING a new way of achieving your intended outcomes. It’s so much easier that way!
Thank you Doug Mendenhall of Get Spark! and Cindy Tortorici of The Link’s ‘A Seat At The Table’ Executive Development Program.