Building Your ‘Field of Dreams’

Brick & mortar businesses are up against the convenience of on-line shopping.

Freelancers /”Solo-preneurs”/Consultants are all up against an overall cutting back of spending and a trend of ‘doing it yourself’ rather than employing ‘us’ to support their businesses.

Grass roots manufacturers & designers are up against China and the scale of major chains and franchises’ band widths.

However, with the explosion of online social and professional communities providing free and limitless growth opportunities for our businesses, the need to succinctly and enticingly communicate who we are, what we offer and how we deliver our product has never been more important. This ultimate goal of branding ourselves as our core business offering is differentiation and specialization.

To stay ahead of these trends, you need to clearly and consistently communicate to your ideal target audience your very own why, who, what, how and where. Here’s what I mean:


What is your ultimate vision & mission for your business?

What do you intend your LEGACY to be?


Why are you the best person to do what you do?

What are your core values as they relate to your business identity?

What unique story is YOUR business telling?


What are you doing to ensure that your business model is aligned to attain your vision?  Have you positioned yourself appropriately for growth?

*It is critical to design multiple streams of revenue so that you can work on optimizing various audiences at different times for different reasons and simultaneously cross-pollinate clients to additional products and services within your business model.


How are you delivering your core value proposition, your unique business story and your product/service to your ideal target market?


Are you part of not only networking organizations but also national and international forums, organizations, conferences, social media, etc. where you are staying on top of the global, national and local trends of your specific industry? You goal is to develop expert status within your industry amongst these communities.

Are you clearly and consistently communicating the right message throughout everything you do?  Where/how do your clients spend their time (at work, home, leisure)—and how can you infiltrate/share your business offerings with them at various times throughout the day?

Are you developing strategic partnerships and gaining increased visibility as well as giving back to your own community through sponsorship of events/philanthropy?


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