The Most Creative People in Business Today

Red Bull has pushed the boundaries between retailing, sports marketing and entertainment.

Red Bull has pushed the boundaries between retailing, sports marketing and entertainment.

Fast Company Magazine (June 2009) has captured the essence of the top 100 most creative people in business today.

Here are some of the trends:

– Ability to foresee future consumer needs and improve the effiency of delivering service products. (CIO John Garing, Defense Information Systems Agency ; Chief Economist Susan Athey, Microsoft; and Co-Chair/Trustee Melinda Gates, Bill and Melinda Gates Foundation)

– Openness to constantly improve and update the useability of a product.  (Sr. V.P. of Industrial Design Jonathan Ive, Apple)

– Make your content accessible and sharable. (President Michele Ganeless, Comedy Central)

– Environmental leadership (self-imposed is most impressive) and sustainable business design. (Fashion Designer Stella McCartney and Sustainable Design Program Manager Dawn Danby, Autodesk)

– Hybrid various industries. (CEO Dietrich Mateschitz, Red Bull)

– Cut out the middle man and create your own distribution channels. (Artist Damien Hirst)

– Ignore the rules…push the boundaries. (Global Director of Media Arts Lee Clow, TBWA/Worldwide)

– Build an alternative business model that allows access to the otherwise disenfranchised.  (Founder Shai Reshef, University of the People)

                  Advertisements

                  Leave a Reply

                  Fill in your details below or click an icon to log in:

                  WordPress.com Logo

                  You are commenting using your WordPress.com account. Log Out /  Change )

                  Google photo

                  You are commenting using your Google account. Log Out /  Change )

                  Twitter picture

                  You are commenting using your Twitter account. Log Out /  Change )

                  Facebook photo

                  You are commenting using your Facebook account. Log Out /  Change )

                  Connecting to %s

                  %d bloggers like this: